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LED Wall - Salesforce Headquarters, San Francisco
Role: Art Direction / Cinematography / Animation / Sound Design
Salesforce approached Obscura with the opportunity to create imaginative media for the 107’ long LED video wall in the lobby of their flagship San Francisco office. Our creative teams worked closely together to envision and produce work that transforms a passageway into a mesmerizing hyperreal environment. From capturing California’s Redwood National Forest in stunning 12K resolution, to a designing a convincing CG waterwall and more – we held nothing back in striving to impart a sense of wonder to everyone that enters the building.

From a technical standpoint, we employed multiple cameras to stitch together high-resolution footage for the wide panoramic shot of the Redwood scenes. To add an element of surprise, we placed "Easter eggs" within the Redwood scene, revealing occasional surrealist elements like people walking up trees and geometric shapes peeking out from the foliage. Furthermore, the abstract "Paperscapes" environment scene was hand crafted using macro photography of backlit paper sculptures, resulting in an ethereal and captivating atmosphere. 
Designing Content for Large Screen Displays
By Debra Kaufman
4 minute read

Salesforce Video Wall
Salesforce Team

John Zissimos - Chief Creative Officer
Beau Bouverat - Film Director
J.D. Swartz - VP General Manager Creative and Digital
Mike Mazza - Lead Designer
Katie Rinki - Director, Executive Producer Broadcast and Film
Taylor Hilficker - Business Manager

Obscura Team

Peter Sapienza - VP of Strategy
Nick Lynch - Executive Producer
Marc Melzer - Director of Media Arts
Ari Ali - Senior Media Producer
J Sayaka - Creative Services Producer
Vlad Spears - Director of Interactive
Harvey Moon - Interactive Engineer
Matthew Ragan - Interactive Engineer
Mike Walczyk - Interactive Engineer
Anton Heestand - Interactive Engineer
Emmett Feldman - Senior Art Director
Tim Digulla - Senior Art Director
Jim Ellis - Technical Director/3D Animation
Alexi Alexaieff - Technical Artist
Joshua Brott - Photographer

Fusion IC Studios - Fluid Simulation

Co-Founder/Executive Creative - Lauren Millar
Co-Founder/VFX Supervisor - Mark V. Stasiuk
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