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Architectural Mapping by Obscura - Solomon R. Guggenheim Museum, Manhattan
Role: Creative Direction / Design / Animation
Obscura brought their expertise to the 2010 YouTube Play Biennial Awards Show, where they created the visual design and projections for the event. Our team meticulously mapped the interior and exterior of the iconic Guggenheim Museum, employing seamless video projections that adorned the iconic spiral facade of the museum's exterior. Inside, we created an immersive 360-degree experience in the entire interior rotunda using our custom-developed real-time video graphics systems. The result was a captivating and immersive fusion of technology and art, enhancing the overall atmosphere of the event.
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